The hottest packaging industry tends to globalizat

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Packaging industry tends to be globalized (2)

eye catching packaging can attract consumers and generate brand associations

packaging methods globalization trend mark

American brands are famous for their beautiful appearance and "brand" packaging. Instant recognition and brand association are the key to generate economic benefits. The implementation of mass distribution in self-service shopping malls puts forward higher and higher requirements for brand intuition. Only in this way can we promote the recognition of design and shape. With the help of Koizumi's use of three new media visualization to accelerate brand recognition and convey brand advantages through other ways, all of which have become an inevitable requirement for mass distribution in global self-service malls. Brand association should have come into being rapidly when customers pass through supermarket channels. Strong vision helps to protect the brand from the impact of promotional new products. In this regard, cleaning products often take the lead. Sun de lever tableware washing products adopt systematic packaging, which is easy to identify in 17 countries in Europe. Popularization is affecting all kinds of products around the world. For example, with the trend of aging population, analgesics have gradually become consumer goods. Nevertheless, there are still few innovations in international packaging, and there are few packaging that can adapt to brand globalization

influenced by the American agency Landor, Gatorade recently created an icon that allows consumers to identify brands without looking at printed names through orange and green lightning bolts. At present, this kind of brand logo is only used in a few brands with long franchise history and excellent reputation among consumers, mainly including Coca Cola, Marlboro, Nike, apple, McDonald's, etc. What effect will Coca Cola have if it doesn't use packaging? There is no doubt that it will produce unique taste. However, what happens if you don't read the trademark through the white wave and don't use the plum silk packaging bottle

the international cultural environment can promote the concept of "marking". SMS has promoted the development of written information and writing language. For example, in Japan, more and more local people use Katakana in Japanese, which simplifies the ideographic system expressed in pinyin. Now, there is a diversified distribution network, which promotes the application of marking, because the specimen article will teach the plastic model selection of tensile testing machine, which can increase the number of contacts between brands and consumers in most cases

exotic flavor stimulates consumption desire

for the saturated mass consumption, reform and innovation are necessary. Manufacturers exert their imagination endlessly, and consumers are no exception. In terms of candy, innovative technology has greatly increased the variety of products, including mineral water candy launched in Japan and lollipops launched in Spain and the United States

in terms of time and space, foreign culture constitutes an inexhaustible source of innovative ideas

the image cycle that stimulates consumption desire is gradually popular all over the world. Consumer society is constantly looking for new images in new fields and exotic flavors from distant countries. Coffee does not originate in Japan, but is sold in various packaging forms in Japan: small cans of hot coffee, frozen coffee with milk, frozen coffee without milk and ordinary coffee. These products seem difficult to associate with coffee beans and coffee roasting methods in countries where coffee culture comes from. Conquering space and innovating once again take priority

after decades of large-scale consumption, conventional consumer goods have lost their appeal and began to be rejected by a few people. Returning to reality and tradition has become a new "exotic". In Japan, more and more young people wear kimonos and even collect second-hand kimonos. The 20-year-old did not inherit the tradition of kimono, which was not passed on from his grandmother to his mother. Kimono has become a new "foreign" tradition and a way to express oneself. In the United States and Europe, reintroduced or completely transformed "traditional" products are now sold in sets to recall the feelings of the past

consumer society tends to invest in new fields and seek innovative styles, including bright colors and eye-catching graphics. The packaging made of rough materials reminds people of the simplicity of history, culture and handicraft era. These packaging are not popular in countries that have just accepted or are accepting mass consumption. In Russia, Brazil and some Asian countries, the word "handmade" appears in very few printed materials because, subconsciously, handmade reminds people of poverty. In China and Southeast Asia, unpackaged bulk Chinese traditional products coexist with international brand products. The trend and standard of popular consumer brands, as well as the connection with the concept of globalization, still play a substantive role

emotion brings innovation

you don't need to carry out a comprehensive neuropsychological examination to distinguish the appearance of Afghans and Swedes. If communication can establish a cognitive connection to the product, then design and packaging will be an emotional memory formed between 0 and 3 years old and enhanced with age. In view of this, manufacturers of popular consumer brands strive to find global feelings for products and brands, try to create dreams with products, and integrate the two-dimensional logo of the brand with beautiful, simple and clear signs and images. In fact, it is to establish a friendly relationship with consumers through hypothetical emotional communication, rather than through domineering trademarks; At the same time, it also uses the language and visual influence expressed by the brand itself to create a noble brand

large international institutions that manage different brands in many countries have revealed to us that they often rely on the principle of "emotion" when formulating packaging policies. They believe that no matter which race they belong to, mankind has something in common, has the same aspirations and values, and hopes to attract attention. Packaging has become a practical way to express this emotion and experience. Therefore, manufacturers should produce unique products to meet this demand. Many institutions have adopted "telegraph packaging", which can quickly make consumers associate with brands

revelation of new material industry: This is the future nbsp; Are you in? More and more products begin to integrate design strategies, and the packaging of popular consumer goods pays more and more attention to quality

some markets have begun to realize that in addition to packaging, coffee has also experienced major breakthroughs in design concepts. Coffee brand manufacturers strive to outperform their competitors in terms of design aesthetics and technological advancement. Consumers choose coffee manufacturers based on appearance and practicality. Is this due to Italian influence? By promoting easy-to-use clean coffee boiling utensils, packaging has stimulated consumers' interest in products. This is the history of Nestle Nespresso's gradual victory over other forms of coffee products

like cosmetics, detergents can also be distinguished by their unique personalized and emotional packaging

in Europe, especially in the French cosmetics industry, manufacturers usually carry out emotional trigger packaging design by themselves. For example, the new Danao container adopts a novel silk soft texture, and its packaging and brand image complement each other, successfully reflecting the novelty of the product. In the future, battery powered LCD will be used in packaging, so that products have excellent emotional stimulation ability

with the development of cross direction emotional areas, population globalization has emerged, providing great creative potential for design and packaging. Therefore, brand promotion is a way of life, and packaging has become the image representative of candy, soft drinks or

keep practical and value-added

packaging is a function, but also a symbol of different products. Even in the relatively saturated market, there are still a lot of gaps to be filled in terms of packaging

water is a very common product in consumer society, and its packaging is diverse. This product is put on the market in more and more complex packaging methods, ranging from flip top dispensers to household dispensers, from single compression bottles to table bottles for year-end parties. Mineral water is also packaged in aluminum cans, which is designed to facilitate the distribution of beverage dealers or withstand the pressure of carbonated bubbles

practical, value-added and convenient requirements of consumers constitute the secret weapon for the success of brands, products and dealers. This concept beyond brand value has been popular for many years. IKEA has launched "disposable" furniture with excellent design, low price and good quality; Detergent manufacturers have always been at the forefront of this field, constantly introducing new types of functional leather packaging, constantly bringing us surprises

there is no contradiction between efficiency and innovation, aesthetics and culture. For example, as long as packaging can achieve brand value-added, the Japanese do not hesitate to invest a lot

the practicality of packaging should adapt to social changes. Therefore, in order to meet the needs of the elderly population, packaging designed according to ergonomics came into being, which also promoted the rapid development of convenient drugs. In addition, obesity has led to the development of quantitative packaging or small packaging

in the future, with the application of printed circuit boards and conductive inks, the packaging will be fluorescent and intelligent. Automatic preservation and automatic heating packaging will become competitive products. Why not try to develop edible bags that can be eaten after heating in a microwave oven

standardized safety measures

in a consumer society, consumption related risks are unacceptable. Food and health products scandals and environmental protection incidents have caused widespread mistrust in society. The popular consumer goods industry should try its best to reassure consumers and make every effort to ensure the safety of products

in order to ensure the safety of cosmetics to the greatest extent, the 7th amendment of the EU cosmetics law stipulates that manufacturers and brands must provide consumers with more detailed product related information, including storage period (including storage period after opening), ingredients, allergic substances, whether animal tests are prohibited, etc. The manufacturer shall be responsible for determining whether Pao (storage period after opening) label should appear on the product package and determining the length of storage period after opening. The reason why manufacturers are responsible for this is that there is no official method or measure to determine it at present. The seventh amendment requires the use of ergonomic design to ensure the correct use of products and make the use of products "self-evident"

generally speaking, the safety of consumer goods can be ensured by means of sealing, penetration assurance, antibacterial isolation, UV protection, electromagnetic field protection, etc. (for packaging, the safe delivery of products should be ensured, so that parents can control the use of children, reduce the possibility of swallowing toxic substances, and meet the prescription dose of drugs). By adding holograms, theft and counterfeiting in shopping malls can be prevented. This problem mainly involves brand owners rather than manufacturers, because the long-distance transportation of packaging is only beneficial to small commodities with high added value such as cosmetics

refreshing packaging artistic conception

the return of localization influence brand is equivalent to packaging influence

the popularity of the brand seems to be better than the popularity of the product itself. Is the success of Coca Cola in the world due to the product itself or the ubiquitous brand awareness

even if the product application has nothing to do with culture, mass consumer goods must make concessions to some "localized" packaging in the process of globalization. This leads to problems related to appearance packaging. Therefore, the pattern of the dichotomy between brand and packaging is taking shape

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