The hottest printing market in China is a highligh

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China's printing market is a bright spot

as one of the most influential and largest exhibitions in the world's printing industry, the 7th Beijing International Printing Technology Exhibition held in May this year has become a grand stage for printing industry exchanges and trade around the world. The inspiration and excitement she brings to us have not been calm, The Beijing International Packaging Expo will be held in June next year, when all patients in the study are malignant spinal lesions

through these printing industry exhibitions, we can clearly feel that their significance is not only to publicize and exchange the development status of the printing industry in various countries, but also to face the impact of the current financial crisis. With China's huge market demand, printing exhibitions have become a major driving force to promote the world's printing industry in the storm

in order to share the successful experience brought to us by chinaprint2009 and explore the role of the printing exhibition in promoting the world printing industry, we are very honored to interview Zhao Hui, general manager of China India Association Huagang International Exhibition Co., Ltd

: how much do you think the printing equipment exhibition can promote the printing industry, especially enterprises, especially in the current economic background

general manager Zhao Hui: the area of this exhibition has increased significantly compared with 2005. In the context of the current economic crisis, many exhibitors have made every effort to participate. This exhibition has adopted various preferential policies from all aspects to help these enterprises successfully participate in the exhibition. For many exhibitors, especially international exhibitors, the exhibition cost has been much lower than that in 2005. Judging from the final trading results, Heidelberg, Komori and other enterprises have achieved very good results in terms of turnover. Komori has more than a dozen units in a day

under the financial crisis, the sales volume of many enterprises like Heidelberg in foreign markets has decreased significantly, but this exhibition has created a very good publicity and sales opportunity for them. Through the exhibition, many exhibitors feel that the Chinese market has not been greatly affected by the economic crisis. China's market is relatively large, and there is a strong demand for printing equipment. At the same time, the upgrading of equipment is relatively fast, so we can see that China's printing market is a bright spot under the global economic downturn

: I learned that it took 12 days to arrange the exhibition in China print 2009 Shanghai Debao, but the whole exhibition was only 5 days. Why did the equipment exhibitors arrange the exhibition for so long

General manager Zhao Hui: many enterprises made plans to participate in the exhibition a year or two ago, and Heidelberg began preparations in this regard as early as the end of 2007. Whether Heidelberg or gaobao, Komori, MAN Roland and other enterprises, their entry time is very long. Heidelberg entered the museum on April 28, MAN Roland and Komori entered the museum on May 1, and they basically have ten days. In the period before the launch, they were mainly used for the installation of technical equipment. We know that the accuracy of the printing machine itself is very high. Unlike exhibitions in other industries, it would be good to put up a shelf to show the image. The exhibition of printing equipment needs to carry out on-site demonstrations. The latest machine brought by Heidelberg this time is specially transported from Germany, and their machine debugging and installation take a long time, Originally, they hoped to have 15 days, but the exhibition hall really couldn't meet them, so the final result was a 12 day exhibition arrangement time

china print 2009: Heidelberg builds a comprehensive printing factory

: what do you think of the requirements for hosting a large-scale equipment exhibition like China print? Recently, Hong Kong held a fine printing exhibition. Do you think it is suitable for a city like Hong Kong to hold a printing equipment exhibition

general manager Zhao Hui: the boutique exhibition is mainly for printing factories to participate in the exhibition, and their printing products are mainly displayed. The buyers of printing equipment have become exhibitors, and the target customer groups faced by the exhibition are different, which is also the biggest difference between the two exhibitions. The boutique exhibition was well carried out in Hong Kong. We know that Hong Kong is the financial center of Southeast Asia. Polyurethane technology helps Bayer Material Technology housing project to save energy, and it is a relatively large port in the world, which determines that it has a great influence. On the other hand, now many foreign companies hope to put their printing business in China. Because the cost in China is relatively low, this exhibition still has a relatively large market. But like the machinery exhibition, because there is no machinery and equipment manufacturer in Hong Kong, it plays a decisive role in industrial development, and the industry is not very developed, so it is a little difficult to hold the machinery exhibition

China Hong Kong Group has considered holding machinery exhibitions in Hong Kong and conducted surveys for this purpose, but the market is not particularly optimistic. For example, domestic exhibitors used to pay relatively high exhibition fees in the past, because the housing costs in Hong Kong are relatively high, so it is not particularly attractive to China. Secondly, for foreign exhibitors, they have offices or branches in Hong Kong, and they have been well involved in the Hong Kong market. There is no need to carry out this kind of mechanical demonstration through a large number of human and material resources. Moreover, China's printing market is mainly concentrated in the mainland

: could you please introduce the equipment transactions reached on hina print 2009, where about 1000 researchers gathered in C3? How much is the total transaction amount? What do you think is the significance of this exhibition in the current recession of the global printing industry

general manager Zhao Hui: China print has a history of more than 20 years and has always been one of the largest and most influential exhibitions in the world. This time, under the influence of the financial crisis, we have achieved such good results, which is also an inspiration to the printing industry. You have also seen such a development momentum of the printing market. I think it is an improvement in confidence in the whole printing industry. In addition, it is a very good exchange for all exhibitors in terms of technology

: we know that many large-scale exhibitions in China are exhibitions with printing equipment as exhibitors. It seems that there are not many boutique printing exhibitions for downstream printing enterprises. What's your opinion on this

general manager Zhao Hui: we have been working hard on the boutique printing exhibition. This time, we also made a boutique exhibition area like the printing award. However, there are two main reasons that restrict the development of high-quality printing exhibition. One is that the printing houses do not recognize this very much, because they need to invest some costs in participating in the exhibition, and feel that the return may not be very good; On the other hand, for the organizers, because the fine print exhibition has just started, the audience source may not be as mature as the equipment exhibition, so the fine print exhibition still needs a period of development and exploration

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